Tourism stream program

Market outlook for energy transition 

Prior to the COVID-19 pandemic, Indonesia ranked 7th for visitor numbers with 39,000 and a visitor spend of $81 million for the year ending December 2019.¹ In the 12 months to March 2023, Indonesian arrivals to WA were at 44% of pre-COVID levels. ² 

According to Tourism Australia's 2022 Consumer Demand Project report, 31% of Indonesian long-haul travellers are considering travelling to Australia in the next four years. ³ The Indonesian tourism market is currently serviced by multiple aviation carriers such as Singapore Airlines to Perth. 

In June Air Asia Indonesia commenced a direct flight between Jakarta and Perth which will run 4 times a week and further boost inbound tourism to WA.

¹ Tourism Research Australia – International Visitor Survey (YE December 2019) ² Department of Home Affairs – Overseas Arrivals and Departure, Feb 2023 ³ Tourism Australia, 2022 Consumer Demand Project (CDP) report.


4-day program

Covering key cities in Indonesia, each of the 5 streams have been tailored for or Western Australian businesses to engage in mutually beneficial trade, investment and cultural exchange.


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Up to 25 Western Australian tourism operators will engage with Indonesian-based travel trade and buyers to facilitate new product contracts and build destination awareness and knowledge of WA experiences.

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The Tourism stream concludes in Surabaya with a Business to Business workshop, set to include destination training and presentations. The Tourism roadshow concludes in Surabaya.

The Indonesia Connect Roadshow 2023 will feature 5 industry streams.

Primary industries
Primary industries

Western Australia’s reputation as a reliable supplier of clean, safe and high-quality food provides an entry-point for local producers to supply Indonesia’s growing interest in premium agrifood products.

Delegates and program
Group of students in front of Swan River and Perth city skyline, Western Australia
International education

Indonesia has a young and rapidly growing labour force of more than 135 million people. This is fuelling demand for education and training services particularly in the areas of agribusiness, construction, port management, transport, digital transformation and healthcare.

Delegates and program
Creative industries and digital economy

Indonesia’s creative economy is growing rapidly and is bolstered by an influx of new application, software and e-game developers, and the recent international success of Indonesian digital platforms.

Delegates and program
Ningaloo Reef Nyinggulu_smaller file

31% of Indonesian long-haul travellers are considering travelling to Australia in the next 4 years. Air Asia Indonesia commenced a direct flight in June 2023 between Jakarta and Perth at 3 times weekly, which will further boost inbound tourism to WA.

Delegates and program
Jakarta skyline
Indonesia Connect Roadshow 2023

The Western Australian Government will be leading a large-scale multi-sector mission to Indonesia (Jakarta, Surabaya, Denpasar) from 2 to 9 September 2023.

More about the roadshow
Delegate directory

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More about the roadshow

Business delegation mission

Invest and Trade Western Australia are taking over 80 business delegates on the Indonesia Connect Roadshow 2023. This business delegate mission is an opportunity for Western Australian businesses to learn more about this market. There are 5 streams as a part of this program: energy, primary industry, international education, creative industry and digital economy and tourism. 


Chamber of Commerce and Industry WA

The Chamber of Commerce and Industry of Western Australia (CCIWA) is the peak not-for-profit business chamber in Western Australia. Established in 1890, CCIWA supports over 8,000 members to grow their business to make Western Australia the best place to live and do business.

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Batavia Coast Conference Centre

The Batavia Coast Conference Centre is Geraldton and the Midwest's newest conference and event space. The new facility specialises in residential conferences, meetings, seminars and private functions. 

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Blue Travel Pty Ltd

Blue Travel, a Western Australia based Inbound Tour Operator has been handling Indonesian visitors coming to Western Australia since 1993. Over the years, the company has seen many business cycles, the market evolved and handled thousands of Indonesian visitors ranging from government VIPs, large corporate incentive groups to your average small family going on holiday.

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Business Events Perth

Business Events Perth (BE Perth) is Western Australia’s peak body for business events. BE Perth connects meeting, incentive or exhibition planners with Western Australia’s amazing venues, extraordinary experiences and world-renowned experts, helping create amazing business events. Also, BE Perth offers funding to help stage national/international business events in Western Australia.

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Caversham Wildlife Park (CWP) features about 200 species, and more than 2000 head of animals, birds and reptiles. This impressive collection makes CWP the largest privately owned collection of native wildlife in Western Australia. The park is the premier development of its kind in Western Australia, attracting visitors from all over the world.

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IHG Hotels and Resorts

IHG Hotels and Resorts have four hotels and three brands in Perth including InterContinental Perth City Centre, Crowne Plaza Perth, Holiday Inn Perth City Centre, and Holiday Inn West Perth. All hotels are perfectly positioned in desirable locations across the city, making it seamless for travellers to enjoy the very best of this incredible destination.

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Perth Airport Pty Ltd

Perth Airport is Australia’s fourth busiest airport in terms of passenger traffic and operates 24 hours a day, seven days a week, throughout the year. It is part of a 2,105-hectare estate with sufficient capacity to expand and meet projected commercial aviation demands for the next 40 years and beyond. 

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Perth Bridge Climb and Zip Pty Ltd (t/a Matagarup Zip+Climb)

Matagarup Zip + Climb is an adventure attraction located in the heart of Perth. The company offers a thrilling and unique zipline experience for those seeking excitement or an opportunity to challenge themselves. 

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Pinnacle Travel Group

The Pinnacle Travel Group is Western Australia’s premier locally owned and operated tourism business. Coach, train (on Rottnest Island) and ferry services converge to bring you Pinnacle Travel Group, the new group name for ADAMS, Rottnest Fast Ferries and Explore Tours Perth.

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Sea West

Sea West WA is one of Western Australia’s largest marine tour operators. The company delivers unique marine experiences in three beautiful places (Mandurah, Rottnest and Broome), with warm hospitality.

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SeaLink Western Australia

SeaLink Marine and Tourism is one of Australia’s most dynamic travel companies. SeaLink Western Australia encompasses SeaLink Rottnest Island, Captain Cook Cruises and Swan Valley Tours. In 2022, SeaLink Western Australia earned Gold in the Qantas Australian Tourism Awards as the nation’s top Tour and Transport Operator.

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Skydive Geronimo WA

Skydive Geronimo WA is a truly unique skydiving experience, proudly offering Australia’s only island-based tandem skydive experience over the beautiful Rottnest Island in Western Australia.

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Soulmate Charters

Soulmate Charter’s business is proudly Mandurah owned and operated, hence when they say, ‘let us show you our backyard’, they truly mean it. Their vision is to give guests the local Mandurah experience, relaxing and enjoying all the natural and man-made wonders of Mandurah's water ways and wildlife. 

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Two Feet & a Heartbeat

Two Feet & a Heartbeat is a Perth-based experiential tourism provider specialising in fully escorted tours. From themed walking tours and progressive dinners, to private cruises and luxurious air safaris, clients get a unique perspective on the landscapes, people, culture, food, history and arts of Western Australia.

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Valentino Holidays Pty Ltd

Valentino Holidays is an Australia registered company which has been established since 1996. They are one of the largest inbound operators in Perth, Western Australia, specializing in tailored made package tours, student programs, golf tours, company team building tours, hotel/ apartment reservations and airport Transfers.

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Sun and Sea Travels is an accredited inbound tour operator established in Perth since 2015. The company specialise in operating multiple day tour for tourists of multicultural Asian backgrounds visiting Western Australia. 

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Get in touch

If you are looking for opportunities in business, investment or trade, contact our experienced team at Invest and Trade WA.

Our in-house experts can support you directly and provide referrals or introductions across our network of overseas offices, industry bodies and government agencies.


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