Tourism, events and creative industries

Vast natural beauty, the world’s oldest continuous culture and a thriving arts community.

Vast natural beauty, the world’s oldest continuous culture and a thriving arts community

Western Australia is an acclaimed cultural and tourist destination, located close to key markets, with some inspiring treasures to be found – natural wonders, world-class beaches and wineries, a rich Aboriginal culture and vibrant creative communities.

With world-class venues, a growing number of major creative festivals and iconic sporting events, Western Australia's diversity and relaxed lifestyle is often showcased on the international stage. Significant investment in the past decade has transformed the state's capital of Perth into a vibrant city of more than 2 million people.


Quick facts

60,000 years - Aboriginal culture is the oldest continuous culture on the planet

Perth’s Optus Stadium voted world's most beautiful sports facility in 2019 

At 300km long the World Heritage Listed Ningaloo Reef is Australia’s largest fringing reef 


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Aboriginal experiences

Across coastal, urban and outback Western Australia, more than 120 Aboriginal tourism operators proudly share their rich and unique culture through a variety of authentic experiences.

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Film-ready state

With major big-screen successes including Red Dog, Paper Planes, Drift, Bran Nue Day and Australia, and a range of incentives for film development and immersive screen technology, Western Australia is an active screen state.

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Nature-based tourism

Our national parks, state forests and marine parks provide visitors with the opportunity to interact with some of the world’s most diverse and unique flora, fauna and landscapes.

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New museum

Using state-of-the-art technology and innovative display methods, our new museum has nearly 6,000 square metres of gallery space, including a 1,000 square metre space to stage large-scale, special exhibitions.

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Opportunities to expand

In less than 10 years, more than 40 hotels in Perth city and surrounds had been constructed or renovated, adding more than 5,500 rooms. Our close proximity to key markets, along with our safe, secure community and great climate, ensure Western Australia is well positioned for significant expansion of our tourism, events and cultural industries.

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Creative industries

Western Australia’s creative industries are innovation-led, knowledge-intensive and highly exportable. The state has a high attendance and participation rate in arts and culture activities.

Why Western Australia

In Western Australia you will find:

  • world-leading creative businesses, start-ups and talent 
  • a hub for a variety of artforms, including music, visual and performing arts, designer fashion, film, TV, radio, software and digital content
  • creative co-working spaces, incentives and accelerator programs
  • unique biodiversity, including one of the world’s largest collections of wildflowers - 60% of which aren’t found elsewhere on earth
  • a diverse and exciting events calendar featuring world-class art and museum exhibitions, theatre, ballet, music and sporting events
  • world heritage-listed sites, including Ningaloo Reef, Shark Bay and Fremantle Prison 
  • one of the world’s longest whale-watching seasons from June until November each year 
  • the ultimate foodie’s getaway - from the prized black truffle to succulent marron, famous wines and one of the world’s most remote distilleries.


Incentives to film in WA

Western Australia’s extraordinary locations are complemented by film friendly local governments, helpful location services and minimal location fees. Through a variety of initiatives – regional film funds, production incentives, travel grants and screen funding – Western Australia is committed to supporting Australian and international productions.

Support for events

Western Australia is a popular destination for hosting meetings, incentives, conventions and exhibitions. Funding opportunities are available for individuals and organisations to develop and run business events which help to showcase the state.

More information


Western Australian band Crooked Colours plays on

Western Australian electronic music trio Crooked Colours signed an international recording and publishing agreement in 2019 that helped see them through 2020. The band describes IP creation, such as music recordings and publishing rights, as the perfect export commodity in that they materially cost nothing to produce but then generate revenue from around the world.


Fostering friendship, the arts and economic cooperation with Sichuan

As part of the 10-year anniversary of Perth and Chengdu's sister-city relationship, a delegation from the Sichuan province led by Sichuan Provincial Party Secretary, His Excellency Mr Wang Xiaohui, visited Western Australia and met with the Hon Premier Mark McGowan. The delegation also visited the Museum of WA Boola Baardip and took a tour of the Tianqi Lithium Industry Kwinana Lithium Hydroxide Production Base.

Get in touch

If you are looking for opportunities in business, investment or trade, contact our experienced team at Invest and Trade WA.

Our in-house experts can support you directly and provide referrals or introductions across our network of overseas offices, industry bodies and government agencies.


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