Bringing WA wine to the world
A $6 million partnership between the Western Australian Government and local industry is set to boost WA wine exports and bring more WA wine to the world.
The Wine Industry Export Growth Partnership combines a $3 million commitment from the WA Government matched with industry funding to deliver the 5-year programme.
The first phase of the partnership, the WA Wines to the World project, aims to drive export competitiveness to increase the value of WA wine exports to $117 million annually by 2025 – a 50% increase.
Western Australia’s peak industry body representing WA wine producers, the Wine Association of Western Australia (Wines of WA), will commission a study to identify market and consumer trends to determine the best way to position WA's premium wines in international markets.
Wines of WA will also conduct workshops and extension activities to encourage more WA wine producers to consider export opportunities.
The industry-led partnership will boost research capability in WA wine quality and provenance.
"The past year has reinforced the importance of diversifying our export markets and this partnership will channel the resources of government and industry into boosting exports through market positioning and research and development,” Agriculture and Food Minister, Alannah MacTiernan said.
"WA wines already have a global reputation for excellence and this partnership with industry will help to bring more Western Australian wine to the world.”The WA Wine Export Advisory and Steering Group will oversee the implementation of the project and includes representatives from Wines of WA, the Department of Primary Industries and Regional Development, producers and regional wine associations.
Published on: 03 August 2021
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