About this regional hub

Our Commissioner for the Americas

John Langoulant AO, Agent General for Western Australia in the United Kingdom Europe


Our Locations in the Region


Austin, Texas, United States of America

Austin Centre, 701 Brazos Street, Suite 531 Austin, Texas 78701

Connecting WA at SXSW 2024


Are you a Western Australian innovator or tech trailblazer heading to SXSW 2024?

 The Invest and Trade Western Australia team are here to help our local innovators say ‘G’Day USA from WA’ at one of the world’s biggest tech, innovation and creativity conferences!

 Running from March 8-16 2024 in Austin, Texas, SXSW is an annual convergence of festivals, exhibitions and conferences featuring industries on the cutting-edge of technology, design, social good, health and wellness, and more.

 An essential destination for global professionals, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

 And to enhance our local innovators’ experience at SXSW 2024, the Invest and Trade WA team will be running a series of activations and events to help facilitate introductions and connections in Austin.

 Invest and Trade WA acts as Western Australia’s ‘front door’ for investors and exporters, facilitating investment into the State and assisting local industry to access new markets.

 With 13 locations across 5 regions, the team is set to open its first Americas hub in Austin in early 2024.

 WA Investment and Trade Commissioner for the Americas Natasha Monks will oversee operations at the Americas hub, strengthening WA-USA relationships while exploring new opportunities for WA businesses looking to expand into the region.

 The US was WA’s 6th largest trading partner in 2022, with a total trade worth of around $8.7 billion.

 The capital of Texas, Austin has emerged as a hub for technology and innovation in the US. Similarly, WA is set to become a renowned global hub of invention, investment, innovation and impact, with a thriving digital tech and innovation industry.

 To learn more about how Invest and Trade WA can help you foster connections and enhance your experience at SXSW 2024, visit the Invest and Trade WA: Connect at SXSW 2024 webpage.

Published on: 19 December 2023




Get in touch

If you are looking for opportunities in business, investment or trade, contact our experienced team at Invest and Trade WA.

Our in-house experts can support you directly and provide referrals or introductions across our network of overseas offices, industry bodies and government agencies.


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