Expression of interest for tourism stream

Prior to the COVID-19 pandemic, Indonesia was ranked the 7th market in visitation numbers with 39,000 visitors and a visitor spend of $81 million for the year ending December 2019.¹ In terms of international corporate and incentive delegations, Indonesia was ranked 4th for the year ending December 2019 with an estimated direct delegate expenditure of $6.4 million. 

In the 12 months to March 2023, Indonesian arrivals to WA were at 44% of pre-COVID levels.² 31% of Indonesian long-haul travellers are considering travelling to Australia in the next four years.³ The Indonesian tourism market is currently serviced by multiple aviation carriers such as Singapore Airlines to Perth.  From June 2023, Air Asia Indonesia will commence a direct flight between Jakarta and Perth at 4 times weekly, which will further boost inbound tourism to WA.  

_{¹ Tourism Research Australia – International Visitor Survey (YE December 2019) ² Department of Home Affairs – Overseas Arrivals and Departure, Feb 2023  ³ Tourism Australia, 2022 Consumer Demand Project (CDP) report}

• All tourism suppliers must be selling Western Australia products or destinations. 
• Must have public liability insurance to a minimum of $10 million. 
• Tourism must be the main focus of your business. 
• Have export ready products that are suitable for the South East Asia markets and capable of catering to the needs of leisure and/or MICE visitors. 
• Have export ready products and experiences that pay appropriate commissions, relevant distribution system employed and is bookable in the Indonesian market. 
• Ability to demonstrate long-term commitment and operational stability to selling to the Indonesia market. 
• Ability to service the South East Asian markets and have a good understanding of Indonesia’s culture. 
• Evidence of your product as internationally active in the greater South East Asia region through participation in: 
• Previous trade events (e.g. Dreamtime, ATE, Corroboree Asia, ATEC Meeting Place) 
• Involvement in Tourism WA, Business Events Perth or Tourism Australia’s international hosting programs and famils 
• Evidence of international marketing either via individual initiatives or via offshore wholesalers 
• Availability of relevant wholesale and retail rates for your product or service available by the start of the trade event 
• Demonstrated international marketing activities to promote Western Australia tourism.  
• Current association memberships and accreditation (e.g. Business Events Perth, ATEC, Tourism Council WA, Regional Tourism Organisations) will be highly regarded. 
• If the number of companies meeting the selection criteria exceeds the quota for the event, Tourism WA in consultation with Business Event Perth reserve the right to apply any or all of the following: 
  • Category and geographic limits to ensure balanced representation. 
  • Equality of representation across all categories.

Note: Tourism WA in consultation with Business Event Perth reserve the right to determine final participation and the decision is final.